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Copyright’s Shortcomings & Why We Use Creative Commons Licenses

Our 3rd record Pandemic, like our last two, will be released for free under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. Yes, we would vote in favor of renaming the license too.

We put together this video to explain why we think copyright falls short, and why we need a Creative Commons license to ensure folks can share and remix our work.

Of course, what this means for you is the freedom to do whatever you want with our digital or vinyl music… scratch the MP3s and download the record backwards for all we care!

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Exclusive Kickstarter T-Shirt Announced

Look alive, there’s not much time left!

We just got this faxed in from central command — the design for our Kickstarter-exclusive T-Shirt! We do declare “the future sucks”, ladies and gentlemen! Anyone ponying up a Ulysses S. Grant or above gets — among other things — this Hanes black tagless T in their choice of size, S-XXL. We’ll send out forms at the end of the campaign asking your size. This shirt will never be printed again — Kickstarter or bust!

At present we are deep in the bunker finishing wiring on the mainframe running our new website. Stay tuned to this channel for an imminent major announcement.

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Pandemic Kickstarter Launched

You can now help Dead Unicorn infect the world by backing their Kickstarter project to professionally mix, master and promote their new LP Pandemic.

Lots of great backer packages are available for those who help make it happen. You can pre-order the album on yellow vinyl or get one-of-a-kind goodies like survivalist flash drives, mementos from recording and original artwork… even the original painting of the album cover itself! Check it out…

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Fiesta Movement Recap

In the summer of 2009, Ford Motor Co. announced a contest in which 100 “social media mavens” would win a brand new 2011 Ford Fiesta and free gas for six months. The winner would go on to film themselves on a series of missions set up by the company.

Thousands of candidates submitted their entry video on YouTube explaining why they should win the Ford Fiesta Movement Contest. Our associates Kale Kaposhillin and Jordan Berkowitz encouraged us to submit our own video entry. We put forth the case that our band Dead Unicorn should get a Fiesta.

The video was shot by our production company Daring Handsome Killing Machine with Chris Rahm, Paul Heath, Joe Maggio and Sean-Paul Pillsworth. I produced, assistant directed, acted in, scripted and designed images for our submission video:



ADVENTURES IN SELLING OUT

Three weeks later I got a call from Ford asking if I knew how to drive a manual transmission. I lied and said yes. After a couple more weeks, I got the call: we won the contest and the car! We were Ford Fiesta Movement Agents #93.

As part of winning, we went to Times Square in New York City and were interviewed by the New York Daily News alongside American Idol finalist Ace Young. After our photo shoot, I got to sing karaoke with him. Naturally I chose “Since You Been Gone” by fellow American Idol Kelly Clarkson. It was one of the highlights of my musical career:


After that, we went back to Times Square for a lavish celebration with other winners, and finally picked up our very own Ford Fiesta:


What followed was a whirlwind of video production the likes of which our humble video production company Daring Handsome Killing Machine had never seen. All of the sudden we were producing a monthly video for a national automobile manufacturer! Our first video exceeded everyone’s expectations (and YouTube’s length restrictions, until we edited eight minutes out:)


FIESTAPOCALYPSE NOW!

For our second video, we stormed Coney Island with the U.S. Marines:


By mission three, we were beginning to tire of long, drawn-out video productions and just wanted some of the free stuff that the other Fiesta Movement winners were snatching up. So we decided to pick the mission involving buying $250 of free stuff from trendy knick-knack store Muji in Manhattan:


Our gross commercialism was followed up with a mission dedicated to community service. Ford presented us with a check for $500 that we never gave out (we hope they did). We tried to give it to the Highway Sanitation Department but they didn’t accept donations. We hit the road and cleaned up ourselves, but ended up where we always do:


To be honest, at this point we had thought Ford would put a little more promotional thrust into getting us exposure. So when we came to the conclusion we were on our own, we phoned in mission five:


For our final mission, we did a retrospective video while eating pizza and drinking beer. We revealed all of our secrets from the whole experience, including the fact that I never actually drove the car, save for the first day we got it, when we almost died a couple times.


In the end the heartless corporate bastards at Ford (just kidding, we loved everyone we worked with — we just have to say that to appear cool) took our car away. It was Euro-spec anyway and not street-legal in the U.S. — we had but a temporary exemption by the EPA.

What did the Ford Fiesta Movement victory do for myself and my colleagues? We realized the following:

1) Being a social media superstar is a lot of work and generally best undertaken by one or two people geeked to the max with limited social lives.

2) High-quality video production is a monumental amount of work too.

3) Our production company Daring Handsome Killing Machine rose to the challenge admirably. We received national exposure and learned many valuable lessons.

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